About us
Founded in March 2019, bei London emerged from the collaborative vision of its founders Danny and Fabio. Despite growing up just ten miles apart in Italy, fate brought them together in London, thanks to a mutual friend.
Their shared heritage and love for the same region of Italy were key factors in the formation of the company, but it was their mutual passion for hair that united them. With a combined experience of over 30 years as hairstylists in salons within their hometowns, they cherished the aspiration to establish London as their creative home.
Motivated by a vision of a salon that places equal emphasis on clients and environmental sustainability, the founders embarked on this journey together, leading to the birth of bei London—an embodiment of their dreams and aspirations.
As of 2024, what began as a partnership has blossomed into a vibrant team of skilled hairdressers. We continue to grow each year, investing in ongoing training and development to ensure our skills remain at the cutting edge of the industry. bei London is more than just a salon; it is a thriving community where creativity and passion are nurtured and celebrated.
Danny (Director)
Danny Bizzotto, co-founded bei London alongside his dear friend Fabio Lago in March 2019.
Hailing from Italy, Danny’s path led him to London in 2015, where he discovered a vibrant hub for his creative aspirations.
With unwavering determination, Danny tirelessly scoured the city, forging connections and seeking out the perfect suppliers. Fuelled by his vision, he took a leap of faith and brought bei London to life. Today, he exercises complete control over the products utilised in the salon, ensuring their healthiness for clients, stylists, and the planet we call home.
Danny’s steadfast commitment to providing a harmonious blend of quality, sustainability, and innovation is at the core of bei London’s ethos. His remarkable efforts have fostered an environment where clients can enjoy exceptional hair experiences while contributing to a more compassionate and eco-friendlier world.
Fabio (Director)
Hairdressing runs deep in Fabio’s veins, ingrained in his very DNA, with a lineage of professional hairdressers extending back three generations in his family. After honing his skills through training in Padua, Fabio’s journey led him to the vibrant city of London.
With an innate flair for style and an eye for vibrant colours, Fabio possesses a secret weapon in creating diverse looks for his clients. Whether it’s fashion-forward and colourful hairstyles or refined and elegant ones, Fabio’s expertise allows him to transform visions into reality, ensuring his clients leave his chair feeling confident and beautiful.
Fabio (Director)
Hairdressing runs deep in Fabio’s veins, ingrained in his very DNA, with a lineage of professional hairdressers extending back three generations in his family. After honing his skills through training in Padua, Fabio’s journey led him to the vibrant city of London.
With an innate flair for style and an eye for vibrant colours, Fabio possesses a secret weapon in creating diverse looks for his clients. Whether it’s fashion-forward and colourful hairstyles or refined and elegant ones, Fabio’s expertise allows him to transform visions into reality, ensuring his clients leave his chair feeling confident and beautiful.
Pyush (Stylist / Senior Colourist)
Pyush’s journey into the world of hair began at a tender age of 15, as he embarked on training in Vicenza and Verona. It was during this time that his fascination with the transformative power of hair took root; he marvelled at the profound impact it can have on a person’s life.
With a remarkable talent for creating stunning dimensional balayage,
Pyush effortlessly brings depth and dimension to his clients’ hair, resulting in captivating and beautiful looks. Whether it’s a trendy restyle or a complete makeover, Pyush is the go-to expert, skilfully crafting hair transformations that leave his clients feeling renewed and confident.
Luca (Stylist / Senior Colourist)
Luca is a stylist and senior colourist.
With 12 years of experience in the hair industry, Luca began his journey in 2012 and specializes in the unique charm and fashion sense of Naples.
Having travelled extensively throughout Italy and London, he has exceptional ability to understand and cater to client’s needs.
Luca combines technical expertise with creative expression, treating each hairstyle as a unique narrative.
He specializes in the latest trends and techniques, including the skilful art of balayage.
Asy (Senior Colourist)
Asy is a highly experienced colourist with over 15 years of expertise specializing in a wide range of colour techniques, including balayage. Trained in Perugia, she has honed her skills at renowned salons across London.
With a passion for creating beautifully blended, natural-looking colours, Asy is dedicated to enhancing each client’s unique style through a personalized approach. Since relocating to London six years ago, she has continued to deliver exceptional results and build lasting relationships with her clients.
