• Monday

    9:30am - 7pm

  • Tuesday

    9.30am - 7pm

  • Wednesday

    9.30am - 7pm

  • Thursday

    9am - 8pm

  • Friday

    9:30am - 7pm

  • Saturday

    9.00am - 6pm

  • Sunday



Achieve nourished, healthy hair with Aveda’s botanical expertise and OWay’s organic excellence


Elevate your hair care routine with sustainably sourced, eco-friendly products that are as kind to your hair as they are to the Earth


Unwind and relax as our artists deliver a personalised experience for you and your hair in a calm and restorative atmosphere

Leading the hair salon scene whilst keeping it green 🌱

We believe in our eco-friendly products and salon practices for a sustainable planet. We use quality biodynamic products, vegan where possible. 🌎


We believe in a world where beauty and sustainability coexist.
And we know you do too.
Located in the relaxed London suburb of Parson’s Green, bei is the destination salon for those who want fabulous hair, a holistic salon experience, planet-loving products, and the certainty that their beauty choices contribute to a healthier planet.
As a registered Aveda salon and proud stockist of OWay, we combine luxury and bespoke hair care with eco-consciousness so you can enjoy fabulous hair and the peace of mind that comes with knowing your beauty choices contribute to a more sustainable world


Found this salon when I moved to London after doing a lot of research and I was not disappointed. Pyush does an excellent job with my hair and I feel I can fully trust him to bring my hair vision to life. The salon itself has a nice friendly atmosphere and I really look forward to my appointments.
Madison Hornby ● From Google


Fabio has a lovely warm personality, listens to your wishes and cuts my short hair beautifully. He has my full trust and I whole heartedly recommend him!
Sandra Berset ● From Google


After five years in London, I finally found my place! The team were super professional and asked me lots of questions. Their advice was great and I ended up with a fab colour. The salon was so clean and the service was excellent
Stephanie Armstrong ● From Google


Hello there! Just came back from yet another amazing visit to Bei and having my hair done by Fabio, with the help from Pyush. I love this place, the care they put into their work, the professionalism but also the heart and warmth. It's more than doing my hair. Also, since using the organic products they recommend, my hair has improved so much - I'm now proud of my curly mane. It is worth every penny. Thank you Fabio and team. Love, Sandra
Sandra Porto ● From Google


Absolutely fantastic haircut and salon experience. Pyush is talented and takes a lot of care to create the perfect style. My colour and cut is perfect!
Sophie Storm Roberts ● From Google


A brilliant, kind and welcoming team. I'd recommend both Danny and Fabio without hesitation.
Helen Snook ● From Google


I just had my hair done by Alessandra, and I couldn’t be happier! I wanted my hair shorter (the shortest it has ever been), but I wasn’t 100% sure that it’d be a wise decision. Despite this, Alessandra knew exactly what to advise, and I left the salon with my hair looking natural and healthy. Thank you and will be booking again.
Roxana Voicila ● From Google

Unisex hair colour and cuts from a team with over 30 years combined experience.

The health of your hair and the health of our planet go hand in hand.

At bei, we only partner with brands who are proactive leaders in sustainable beauty.



Save 20% and save our planet too.

Because great hair shouldn’t cost the earth.

From Italy with love

Both from Veneto in Italy, founders Danny Bizzotto and Fabio Lago have brought their Italian love of hair to the leafy suburb of South West London; Parsons Green. Combining 30 years of experience between them, bei London was born in Veneto, but made in Fulham SW6.

Leading the hair salon scene whilst keeping it green 🌱

We believe in our eco-friendly products and salon practices for a sustainable planet. We use quality biodynamic products, vegan where possible. 🌎


Sustainable gifting made simple
Treat someone special to a world of indulgence with a bei e-gift card.
Redeemable against any service or product of their choice, online or in-salon.
Spread joy with a click.

Reach us

We would love to hear from you. Our business hours are at the bottom of the page, but you can also reach us on email anytime and follow us on Instagram for our latest styles and moments.

703 Fulham Road, Parsons Green, London SW6 5UL


+44 7717 610 791

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